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Opinion: Longtime Shareholders Deserve Extra Perks for Their Loyalty

MarketWatch

All shareholders of Churchill Downs get free season passes to its racetracks; Willamette Valley Vineyards rewards all its shareholders with discounts on its wines. Nice perks, but why not offer special rewards, in cash or votes, to a company’s most loyal shareholders, say those with lengthy and/or concentrated ownership in the stock? Companies and shareholders would gain from drawing in such patient and focused shareholders...

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