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“If I were a shareholder I wouldn't find that funny,” said one communications expert of Musk's prank about a bankruptcy for Tesla...
It was not funny because it's not a joking matter.
Great April Fools! Where can we buy Teslaquilla?
It's perfectly appropriate to try to inject levity and a kind of personality into your communications, but not when you're under scrutiny as a result of a death.
Given what's happened, it's in poor taste, poor judgement.