1. Insiders Explain the Identity Crisis That Led to Yahoo's Demise

    Insiders Explain the Identity Crisis That Led to Yahoo's Demise

    When senior Yahoo executives gathered at a San Jose hotel for a management retreat in the spring of 2006, there was no outward sign of a company in crisis.

    The internet pioneer, not yet a teenager, had just finished the prior year with $1.9 billion in profits on $5.3 billion in revenue...

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  2. Quotes

    1. It became very difficult to get both investment and alignment
    2. From our perspective, we were a media company.
    3. When Coca Cola came to campus, we rolled out the purple carpet.
    4. We were just doing gazillions of dollars with them.
    5. The worst consequence of trying to be a media company was that they didn't take programming seriously enough.
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