CEOs Need to Skip the ‘yogababble’ and Back up Their Company’s Purpose With Action

The rumbling started last August when the Business Roundtable announced that a companys responsibility is more than just to its shareholders. Companies actually hold a responsibility to their respective communities as well, this group of corporate chieftains acknowledged. The declaration elicited both praise and condemnation. Among the most cynical reactions was to call the statement yogababble, which is a snarky way of questioning purpose-driven terms and language.
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Corporate Social Reponsibility