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Apple's Surprise Warning to Shareholders Marks the First Time the Company has Had to do this in 16 Years

Business Insider
  • Apple told investors on Wednesday to expect revenue from its holiday quarter to be around 8% lower than previously anticipated.
  • CEO Tim Cook largely blamed weak iPhone sales, "primarily" in China. The company saw its stock plunge in after-hours trading and when the market opened on Thursday.
  • The last time Apple made such a shocking announcement was in 2002, years before the introduction of the iPhone...
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