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All Executives at Johnson & Johnson are Annually Measured Against a 75-Year-Old Essay

Business Insider
  • Johnson & Johnson CEO Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value.
  • Gorsky cited J&J's 75-year-old "credo" as a major source of inspiration to the company.
  • The entire company participates in an annual survey measuring senior leadership's performance against the credo, with resulting "credo scores."..
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