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Next-Gen leaders bring new marketing strategies to family business

Business Insider India

Next-Gen leaders bring new marketing strategies to family business Guest Author Feb 13, 2017, 05.34 PM Facebook Linkedin Twitter Google+ Reddit Continue reading The world is full of very successful second- and third-generation family businesses. But look carefully and you will find a big area of tension — an arm wrestle between older and younger family members. That area is marketing.

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