1. Wall Street has Wanted an Apple Bundle for Years — Soon it Might Get One

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    Wall Street has Wanted an Apple Bundle for Years — Soon it Might Get One

    For Apple investors, the most exciting product the company could release this fall isn’t a new version of the iPhone or Apple Watch: It’s a bundle that tie some of the company’s subscription services together and give users with a discount for subscribing to more than one at the same time...

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    1. We have long argued that bundling services is a unique tool that Apple has at its disposal.
    2. So to some degree that exists today.

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