1. Clash of the Mad Men in $35bn advertising mega-merger

    Clash of the Mad Men in $35bn advertising mega-merger

    Sir Martin, the chief executive of WPP, which will lose its crown as the world’s biggest advertising group as a result of the Publicis-Omnicom merger, said: “This is a seismic shock to the industry and will make clients and people think about what they’re doing. This gives us a big opportunity.” Publicis, the owner of agencies Saatchi & Saatchi and Starcom Media Vest, and Omnicom, which owns Abbott Mead Vickers and Adam & Eve DDB, want to merge to get greater scale when they negotiate with media

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