1. Chipotle Rewards Execs With More Company Stock for Hitting Digital Goals

    Chipotle Rewards Execs With More Company Stock for Hitting Digital Goals

    Chipotle’s executive paychecks are being officially tied, in part, to the success of the company’s digital strategy over the next couple of years. Under the incentive award, executives will receive additional shares in the company if certain performance criteria are met over two years...

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    1. The [Compensation] Committee believes that the strategic importance of gaining digital market share over the next three years warranted a one-time digital transformation award as further incentive for management to achieve the company's digital goals.
    2. For companies to do something special or supplemental to their regular compensation program, they know they are going to face significant amount of scrutiny.
    3. For the avoidance of doubt, all three goals outlined above must be achieved for the performance goals to be deemed satisfied.
    4. What was interesting to see was those who did it and those who didn't [in retail].
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