How can I have board-level conversations on LinkedIn? - Ask Board Guru™ By: Tracy Houston
A number of you have asked about the role of LinkedIn in board networking and how to create executive-level self-promotion. Social media has become the fastest adopted form of media in human history. While we are still in the early stages of this phenomenon, I do think that dedicated time networking on LinkedIn is well spent. Once I reached the level of posting strategic content based on my expertise in LinkedIn groups (once a week with content from my Board Guru™ eBooks), I had my first client within 90 days in the fourth quarter of 2012. I do not think that the fundamentals of how a director search is done will change dramatically; I do think that a focused effort on LinkedIn will provide visibility and introduction. For example, you can join my Board Guru™ LinkedIn group and meet executive recruiters, sitting directors and director candidates. (For more tips, see Becoming a Public Company Director: Social Media Strategies) To help you begin your own executive-level conversation on LinkedIn, here are a few ideas:
1. Use your content. Write a piece of 200 – 300 words on a board-focused topic you are an expert on. Add a call to conversation at the end. One of the best examples of this type of post is done by Lucy P. Marcus on LinkedIn.
2. Share event key thoughts. Contribute some of the substantive thoughts, what your learned, what surprised you from a conference or webinar you attended.
3. Best Practices. Pick a topic and share the story with the best practices used or learned.
What has worked for you when starting a conversation on LinkedIn? What keeps you from creating your own content?
Do you have any thoughts or questions for board guru? All verbal/written inquiries will be held in strict confidence.