1. All Executives at Johnson & Johnson are Annually Measured Against a 75-Year-Old Essay

    All Executives at Johnson & Johnson are Annually Measured Against a 75-Year-Old Essay
    • Johnson & Johnson CEO Alex Gorsky spoke at the CECP's CEO Investor Forum in February, discussing the importance of creating long-term value.
    • Gorsky cited J&J's 75-year-old "credo" as a major source of inspiration to the company.
    • The entire company participates in an annual survey measuring senior leadership's performance against the credo, with resulting "credo scores."..
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    1. Over time we find a very tight correlation between credo scores and company performance.
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