1. Starbucks' New CEO Says Social Engagement is Part of the Company's 'Strategy' — Even When it Gets Controversial

    Business Insider BoardNews
    Starbucks' New CEO Says Social Engagement is Part of the Company's 'Strategy' — Even When it Gets Controversial

    Howard Schultz may no longer be in charge, but Starbucks won't be stepping back from its progressive stances anytime soon.

    "Will I continue on the social impact agenda as it relates to the core values of the company? Absolutely," Kevin Johnson, who became Starbucks' CEO on April 3, told Business Insider. "It is what allows us to attract the partners [Starbucks' term for employees] who have an affinity to those values and who are here to serve customers...

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    1. Will I continue on the social impact agenda as it relates to the core values of the company? Absolutely.
    2. These are not about political statements.
    3. What is the number one reason that customers come back to Starbucks? Answer: It is the baristas in the store.
    4. I think our partners are emotionally connected to our mission and those values.

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