Starbucks' New CEO Says Social Engagement is Part of the Company's 'Strategy' — Even When it Gets Controversial - Business Insider -BoardProspects

Starbucks' New CEO Says Social Engagement is Part of the Company's 'Strategy' — Even When it Gets Controversial

Business Insider Apr 3 2017 BoardNews

Howard Schultz may no longer be in charge, but Starbucks won't be stepping back from its progressive stances anytime soon.

"Will I continue on the social impact agenda as it relates to the core values of the company? Absolutely," Kevin Johnson, who became Starbucks' CEO on April 3, told Business Insider. "It is what allows us to attract the partners [Starbucks' term for employees] who have an affinity to those values and who are here to serve customers...
Read Full Article

Bookmark or Share this article

Login to comment.
Related Articles
- Getting Gen-Y on Boards (of Directors) also categorized in BoardNews
- The Death of the American Mall is Forcing Starbucks to Make Some Major Changes (SBUX) also written by Kate_H_Taylor
- 20 Taiwan Businesspeople To Watch -- James Kuo, Austin Liu and Andy Lu also categorized in BoardNews
- Six Years Later, The Problem at HP is Still the Board also categorized in BoardNews
- Corporate Boards: Shifting From Aging Men To New Generation Of Women? also categorized in BoardNews
- Shareholders Call out Starbucks for 'Unequal' Family Leave Policy that they say Hurts Low-Income and LGBTQ Workers also written by Kate_H_Taylor
- Starbucks CEO Howard Schultz is Stepping Down also written by Kate_H_Taylor
- Buffalo Wild Wings' CEO is Leaving the Struggling Chain After Activist Investor Triumphs in Months-Long Battle for the Board also written by Kate_H_Taylor
- Taiwan Court Orders Reinstatement Of Two CPDC Board Candidates As Contested Vote Nears also categorized in BoardNews
- Here Are The 11 Politicians Who Sit On The Boards Of Public Companies also published in Business Insider

Search:
Categories
1. BoardProspects Features:
  BoardBlogs, BoardKnowledge, BoardMoves, BoardNews, BoardProspects Announcements, BoardProspects CEO, CEO Blog, In the News, Partner Publications, Sponsored Content
Quotes
1. Will I continue on the social impact agenda as it relates to the core values of the company? Absolutely.
2. These are not about political statements.
3. What is the number one reason that customers come back to Starbucks? Answer: It is the baristas in the store.
4. I think our partners are emotionally connected to our mission and those values.
Topics Mentioned
- MDC Partners
Authors
- Kate Taylor (Ktaylor@Businessinsider.Com)
- Kate_H_Taylor