1. Behind the Scenes at Starbucks' CEO Transition

    Behind the Scenes at Starbucks' CEO Transition

    Incoming Starbucks CEO Kevin Johnson shares a coffee with his predecessor Howard Schultz How long in advance were you planning the CEO transition? This was a thorough, well thought-out succession plan that involved the Starbucks board of directors over the past two years. What factors determined Starbucks’ communications strategy? Three years ago, Howard talked about the seismic shifts occurring in retail and the challenges facing traditional brick and mortar businesses...

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