1. How Starbucks Can Guarantee Its CEO Transition Succeeds

    How Starbucks Can Guarantee Its CEO Transition Succeeds

    A company’s CEO is often the face of the brand. In the case of Howard Schultz, his mild countenance has become synonymous with the coffee company’s twin-tailed Siren that signals the presence of more than 25,000 shops in 75 countries. Now, that face is planning to step aside. that Schultz is transitioning to take the position of executive chairman while he works on expanding the company’s premium brand...

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